A lure's body shape is the single most important design consideration when inventing a new soft bait. A basic understanding of concepts such as natural resemblance, center of gravity, frontal resistance, and stationary action must be understood to maximize the lure's fish-catching ability. Fortunately, you don't need a Masters Degree in physics to grasp these concepts. We'll teach you about all of them in a few quick paragraphs!

Natural Resemblance & Soft Plastic Fishing Lures
"Natural Resemblance" refers to the act of designing something artificial that can imitate a naturally occurring item. In other words, building a lure that looks and behaves like a living thing (worm, crawfish, etc.). Examples of natural resemblance have been around since the beginning of recreational fishing, and examples of the concept can be seen in every tackle box in the world - lures look like frogs, worms, slugs, maggots, mice, etc.

Many tacklemakers have applied this concept to create lures that look like stationary living things. By "stationary", we mean that most lures look like frozen versions of the real things. A soft plastic frog looks like a frozen frog, a soft plastic worm looks like a frozen worm. Consequently, when the lure is attached to a fishing line and retrieved through the water, it lacks realistic motion. To combat this, tacklemakers have started designing lures that imitate bait in motion. One tacklemaker, Herb Reed, recognized this trend and created a lure that imitated the erratic motion of wounded baitfish. At rest, the lure doesn't look anything like a baitfish; however, when tugged quickly through the water, the lure mimics a wounded baitfish exactly! The lure was a big hit and eventually sold commercially under the name Slug-Go®.

That said, a good rule when designing lures is to try and make it resemble a living thing while at rest and when in motion. Very few soft baits can actually do this. In fact, the only one that we've ever seen do this well is the Senko®, which has a slight wiggle movement while at rest and an eratic darting motion during retrieve. The fact that only one bait out of millions does this well shows that making a soft plastic with good natural resemblance and stationary realism isn't an easy task, but if you crack the code, you could be very, very wealthy!

Center of Gravity
Understanding where your lure's "center of gravity" is will help you design a winning lure that runs true and rests appropriately. Ideally, the center of gravity of any lure would exist along the same vertical plane as the line and hook, and below the horizontal plane of the hook's eye(Figure 1). This will guarantee that the lure will remain upright and straight while at rest and during a retrieve. Alternatively, you can move the center of gravity by weighting the lure and thus produce interesting lure action and suspension angles. This is common among hard bait anglers who occasional add weighted tape to a section of the lure to force it to perform unique actions. For more information on center of gravity, please visit Ask Jeeves.



Frontal Resistance for Fishing Lures
Frontal resistance is the primary force behind water resistance, and thus the primary force behind how a lure behaves in the water. In technical terms, frontal resistance means that the more surface area presented in a direction of movement, the more resistance is created and the more force is need to overcome that resistance. In other words, it is easier to drag a cone through the water nose first because the nose is smaller and thus meets less resistance. When associated with fishing lures, it means that if your lure has a huge nose, it will be harder to pull it through the water. Aside from making you crank your reel a little harder, this doesn't mean a whole lot to the average angler. That is, until we consider what actually happens when a part of your lure meets resistance from the water...

When a lure meets water resistance, the water will "push" on the portion of the lure that is widest in proportion to the direction of movement. This is the property that makes crankbaits work. When a crankbait is retrieved, the lip "pushes" against the water and meets resistance. That resistance slows down the lip forcing it to dip and thus dive. The larger the lip, the more resistance, and the deeper the dive.

With soft plastics, this principle is not so apparent, unless we consider the tails, antenna, fins, arms and legs. Just like with the crankbait, the soft plastics have portions that push against the water during a retrieve. And just like the crankbait, the water "pushes" back and creates resistance. That resistance will force the soft plastic to move. Let's look at an example:

A soft plastic shad typically has a small nose, a larger body, and a flat rounded tail. The hook goes in through the nose and out the belly, so when the lure is retrieved, the line is pulling the nose through the water (Figure 2). Because the nose is so small, there is very little water resistance and the water flows right past it. The next thing the water hits is the flat wide tail. The tail has a lot of surface area and thus pushes against the water with more force. Like the crankbait, the water "pushes" back and causes the tail to move (Figure 3). The movement of the tail cause the overall lure to move. As the lure is pulled through the water, this process repeats, each time catching another portion of the tail and causing it to move. The result is a "realistic" looking lure that seems to swim through the water!

You should use water resistance to make your lures move like the lure in the previous example. Each portion of your lure that meets water resistance will move, thus producing lifelike effects and additional lure action.

Stationary Action for Soft Plastics
Stationary action has generated quite a buzz in recent months with the promotion of the Walking Worm®, a soft plastic lure that moves without the assistance of the angler. In a nutshell, stationary action is a lures ability to keep moving without any additional tugs, pulls or bumps by the angler at the other end of the fishing line. In most cases, the concept behind stationary action in soft plastics is bubbles. When the lure hits the surface of the water, it traps tiny air bubbles in ridges on its surface. As the lure falls and rests on the bottom, these air bubbles try to escape. As they move, they push the lure's ridges apart, thus causing it to move.

According to some Ichthyologists (fish scientists), stationary action will entice predatory fish to strike the lure. We've tried some of these lures, and we didn't see much difference between those with stationary action and those without. However, we did notice that if stationary action capabilities are combined with the other concepts on this page, it is possible to make a bait that truly "outfishes live bait".